Have you ever driven by a large retail store and received a notification on your phone?
Or have you ever downloaded an app for your favorite store and once you walk in your phone notifies you of specials or sales happening that day?
What these big box stores are using is called proximity marketing and they use beacons to get the signal out.
It’s a signal coming from a beacon or beacon software in the store that notifies you of deals, specials, or really anything you want at the moment when your close.
It may seem a little strange that these stores know your close but that is what the future of marketing looks like…..proximity marketing.
